Smart move Puma! People love helping the Earth!
Puma, who is often touted by the UN for their emphasis on helping the environment, has decided their new collection will be biodegradable!
Scheduled to be released in early 2013, each of the collection's 22 pieces can be returned to the store after they’re no longer useful and Puma will properly dispose of them.
Franz Koch, a chief exec at Puma explained why this, as he put it, "mega-trend" is important, stating:
"We want to contribute to a better world. At the same time, we also want to carve out our competitive advantage. It's our opportunity as businesses to be transparent."
Sounds good to us, especially considering the evidence against regular shoes!
A study showed that using these new biodegradable products means that for every 100,000 pairs of shoes, 12 trucks of waste will be filled, instead of the 31 trucks other shoes would take up.
Puma definitely wants people to understand that they’re not giving up any quality or durability in their footwear. The company just wants to try and help out mother Earth!
We're totes on board with that!
Hopefully the other two companies that lead worldwide sales, Nike and Adidas, will catch follow in their biodegradable footsteps!
[Image via Puma.]
Tags: adidas, biodegradable, carbon footprint, eco friendly, franz koch, green, nike, puma, united nations