Jennifer Aniston and her famous tresses have signed on to promote and invest in Living Proof, a Massachusetts-based line of haircare products developed by a super smart MIT professor and scientists.
She was also "fascinated by the scientific approach", but we're thinking that's a side effect from all the SmartWater she's consumed over the years. Ha!
Now, Jen swears by the products, saying:
"Over the years, my hair has been subjected to everything … blow dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world."
In exchange for her equity stake, the future Mrs. Justin Theroux will not only star in ad campaign, which will start shooting in November, but also assist in the marketing and development of the products.
[Image via Nikki Nelson/WENN.]