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Justin Bieber Is Adidas' New NEO Spokesman!

| Filed under: Fashion SmashionJustin BieberFacebookAd CampaignsShoes! Shoes! Shoes!Adidas

This is so exciting!

Justin Bieber has been named the new face of Adidas's NEO label!

To celebrate, Adidas has put together a special hide and seek contest for Beliebers.

Each week for 5 weeks there will be a picture of Justin's gold shoes hidden online with a special code.

Every day Adidas will give clues through their Facebook app on where they can be found.

So what do U get for finding the shoes?

Find out in the clip (above)!

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