And you’ll be able to afford it!
Agent Provocateur is creating its first diffusion line with Monica and Penelope Cruz at the helm!
As you may recall, Monica starred in the seksi fall campaign and wanted her hermana to be involved.
Under the supervision of L’Agent creative director Sarah Shotton, the sisters Cruz collaborated on the designs of 15 different styles of bras, briefs and corsets, which will retail on average for $64.
Since both ladies wanted a line that would reach more women, they’ve been involved with everything from labels to hangers and even bringing in swatches. They'll also help with the visual campaigns, but those deets have yet to be finalized.
And in case you're thinking this is just another one time thing, think again. The Cruz collaboration will last a minimum of five years
L'Agent is schedule to make its worldwide debut on August 1 and we're hoping for lots of sneak peeks and teases as the date gets closer!
[Image via WWD/Agent Provocateur.]
Tags: agent provocateur, barneys, bloomingdale’s, galeries lafayette, garry hogarth, harrods, john lewis, la rinascente, lane crawford, l’agent, monica cruz, nordstrom, penelope cruz, saks fifth avenue, selfridges