Unfortunately it’s not the kind of scandal that involved skin.
L’Oreal tattled to the U.K.’s Advertising Standards Agency claiming that Natalie Portman’s Christian Dior Diorshow New Look lash-multiplying mascara was "misleadingly exaggerating the effects of the product."
So, the ASA said to take it down!
Parfums Christian Dior explained it was originally a lipstick ad, but the actress’s eyes looked too good!
Well, that was because they were Photoshopped to, reportedly, "separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylised, uniform and tidy effect."
But since there was any kind of Photoshopping, the ASA deemed that buyers could be misled, even though they didn’t see any problem with the pic.
Wait, so any Photoshopping that makes the product look like it worked to it’s potential isn’t allowed?
How are there any ads in the UK at all?!
One thing is for sure, Erin Heatherton will not be pleased!
[Image courtesy of Dior.]
Tags: advertising standards agency, christian dior, diorshow new look lash-multiplying mascara ad, erin heatherton, loreal, natalie portman, photoshop