Earlier this month, a petition was created by blogger and dancer Ragen Chastain, which stated that Barneys' skinny Minnie Mouse is sending wrong messages to young girls.
And while the department store acknowledged the fact that people were indeed disgusted by Minnie's Electric Holiday campaign makeover, they don't mean any harm by it.
In a joint statement, Barneys and Disney said:
"We are saddened that activists have repeatedly tried to distort a lighthearted holiday project in order to draw media attention to themselves. They have deliberately ignored previously released information clearly stating this promotion is a three-minute ‘moving art’ video featuring traditional Minnie Mouse in a dreamlike sequence set in Paris where she briefly walks the runway as a model and then happily awakens as her normal self wearing the very same designer dress from the fashion show."
Only thing is, a few months ago, the retailer's creative director, Dennis Freedman shared his on thoughts on the mouse and what would work best for the campaign:
"The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don't change. I said, 'If we're going to make this work, we have to have a 5-foot-11 Minnie,' and [the animators] agreed. When you see Goofy, Minnie and Mickey, they are runway models."
Even if it is a dream, the association between a model and being skinny is still visually represented, so why not make her look normal?
Tags: barneys, dennis freedman, electric holiday, lanvin, minni mouse, petition, ragen chastain