Could the days of eskihoes be numbered!?
In their third quarter earnings report, Deckers Outdoor Corp. said UGG profits dropped 31%, which they're blaming on warm weather and price increases.
To remedy the situation, Deckers plans to cut prices on certain styles, but some analysts don't think that's enough.
For example, Sterne Agee analyst Sam Poser said low sales may be a sign that UGGs are no longer in fashion.
Let's be real, here. Were UGGs and all the other imitation sheepskin boots ever really "in fashion"?
They're like Crocs: ugly to look at, but more than make up for it in comfort and warmth.
So while the original boots might be facing an UGGly and uncertain future, it's doubtful the eskihoes' beloved furry footwear are on the brink of extinction.
[Image courtesy of uggaustralia.com.]
Tags: deckers outdoor corp, eskiho, eskihoes, sales decline, sam poser, sterne agee, third quarter, ugg, ugg boots