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Gwyneth Paltrow Is Max Factor's Effortless Writer

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Pretty!

We previously mentioned that Gwyneth Paltrow would be modeling several different looks for Max Factor and now we're finally getting a look at the new muse!

For her first look, Gwynie takes on the role as "The Writer" and she's a beautiful one at that.

Ch-ch-check out the BTS video (above) to hear her talk about why this is Gwynie at her best!

And the print ad (below) is brillz too!

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