Well we weren’t expecting this!
It seems like Brad Pitt’s Chanel ads have done exactly what they were meant to do: sell a ton of N°5 bottles!
Even though the commercial has been spoofed a ton of times, people are now calling it the “Brad Perfume” when they ask for it at department stores.
Selina Jones, House of Fraser's Director of Beauty Buying, explained just how well it’s doing, saying:
“Since the Brad Pitt advert for Chanel N°5 premiered we have seen an increase in the number of men coming in to buy classic Chanel fragrances, both for themselves with Bleu de Chanel and the iconic Chanel N°5 for the ladies in their life. The advert has changed perceptions amongst men of the brand as a whole.”
We can definitely see how he appeals to both men and women! Just look at that face!
And it’s good to know Chanel is making the money back from the fat check they wrote him.
[Image via Chanel.]
Tags: ad campaign, brad pitt, chanel, chanel no 5, fragrance sales, house of fraser, selina jones