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Khloe Kardashian Says The Name "Khroma" Was Totally Organic!

| Filed under: Fashion SmashionLegal MattersKim KardashianKhloe KardashianKourtney Kardashian

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We’re not sure this will hold up in court.

The Kardashian's new beauty line, Khroma Beauty, has been under fire for their name by an El Lay business owner.

He claims that his beauty business, Chroma Beauty, is too similar to theirs and he doesn’t want to be associated with them.

But Khloe Kardashian is defending the name, saying they came up with it all by themselves.

Khloe recalls:

"We were at SoHo House, having a meeting [with the co-creators of the line]. We were talking, going over ideas, and Kim was doodling on a paper. We were literally throwing out names … we were saying we wanted the packaging to be metallic, chromes, we were going to do these colors, but also gold and rose gold in all of our packaging, chrome colors. We didn't know that she was so artistic! Kim started doodling the word 'Khroma.' We were writing down all the names, and everybody left, and there was this piece of paper on the table with her doodles on it, and we took it and brought it back with us and thought 'Hmm, this could actually work as a logo.' The name, I think, all three of us decided we wanted metallics in the packaging. Chroma means "color," that's where the word comes from."

So this name came from Kim’s brain? Maybe Chroma’s owner should be flattered since the businesswoman thinks just like him.

However, there’s also the issue of them not being able to patent the name due to the previously patented name Kroma, by another company.

This is some serious legal dramz!

These girls have been finding ways to start words with K’s for years. Can’t they just find another name?

[Image via WENN.]

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