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Company Uses VS Pink Line To Promote Anti-Rape Campaign

| Filed under: Ad CampaignsVictoria's Secret

Well, this seems confusing!

And we weren't the only ones who were confuzzled over the new line of products from Pink Loves Consent.

Their new underwear collection plays on the Victoria's Secret Pink line, which has some VS fans wondering what in the actual heck is going on?!

Instead of being a part of Victoria's Secret popular Pink line, an activist group, FORCE: Upsetting Rape Culture, is promoting a new "line" of lingerie (which isn't actually for sale) that includes saying such as "No Means No," aimed at raising awareness for the fight against rape.

In fact, on the product's website, they describe their brand as:

"PINK loves CONSENT is our newest collection of flirty, sexy and powerful statements that remind people to practice CONSENT. CONSENT is a verbal agreement about how and when people are comfortable having sex."

So, the big question is, when did Victoria's Secret become involved in women's issues??

Well, they didn't… FORCE is the brains behind the clever campaign which has used the Pink style to promote their own agenda. And, actually, it's quite a powerful one.

And no, Victoria's Secret is NOT involved, but it's a great way to get the message across.

Check out the "line" HERE!

[Image via Pink Loves Consent.]

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