Little Boy With Down's Syndrome Models In Major Ad Campaign

Awww, this just warms our heart!

Seb White, a little boy with Down's syndrome, is featured in the catalog and TV commercial for major UK retailer Marks & Spencer, and he looks absolutely darling!

The 4-year-old is all smiles as he poses with other child models in khaki pants, toggle cardigan, and dotted bow tie.

Adorbs!

Seb scored the gig after his mother Caroline White posted a message on Marks & Spencer's Facebook page asking them why her son couldn't also be in an ad for the company, and after other peeps on Facebook offered their support, a rep from M&S asked Caroline to bring her son to an audition.

Seb totally charmed everyone at the audition, as his mother recalls:

"Seb was a bit unsure at first about putting on a bow tie, but when I reminded him that Mr Tumble — the star of his favourite CBeebies show — wears one, he cheered up. I couldn't have been prouder of him. I was watching in the wings, my heart in my mouth, and there were endless takes, but he hit his cue every single time."

Seb's a complete natural — just look at that cute smile!

He definitely has a future in modeling!

We have to give M&S props for including a variety of models in their advertisements, and we hope more companies follow suit!

Thoughts???

[Image via Marks & Spencer]

Tags: caroline white, downs syndrome, facebook, marks and spencer, modeling campaigns, seb white