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MAC Wants You To Know Strong Is Beautiful

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Dayum!

MAC hopes their new ad campaign gets you pumped about the new Strength collection!

And how could you not?

Just looking at Serbian bodybuilder Jelena Abbou flexing her muscles in a latex gown makes us want to sprint to the gym and do some curls.

As the name suggests, the 19 piece collection hitting stores on January 30th is a mix of both bold and natural tones to give off a very naturally strong look.

The prices are all pretty standard for MAC, ranging from $15 to $40 for the palettes.

Sorry folks, muscles not included.

[Image via MAC.]

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