2013 is definitely shaping up to be the year of Beyonce.
The superstar mom already has a full schedule what with her new Pepsi contract, upcoming Super Bowl performance, Destiny's Child reunion AND her own solo album.
Where does she find the time to do all this?!
The rumors, which began swirling on Twitter, gained momentum when pap shots of Bey on the set of an alleged photo shoot in the Bahamas surfaced on Thursday.
The images show the diva in full island get-up, wearing a tropical print bustier top and a hibiscus in her hair.
One of Bey's dancers, Kimberly Gipson, even posted (then deleted) a tweet about the shoot, saying:
"First day of trial in the Bahamas! H&M all set … go."
Furthermore, a rep for H&M would neither confirm nor deny the rumors.
Well, that's obviously all the evidence we need!
And we can't wait to get the first peek at the ads!
What do U think of Beyonce as the new face of H&M???
[Image courtesy of GQ]