Yeah, we WISH slathering on some body cream was all it took to get a bod like that!
Sexpot Mila Kunis's insanely hot ad for Rodial body cream has been banned in the UK for being misleading, and we have to agree!
The only way to get a butt that perky is by doing squats, over and over and over again!
The ad (above), which features a shot from Mila's Esquire photo shoot when she was named the "Sexist Woman Alive," promises to help you "get Mila Kunis' Esquire look with this intensive formula that helps reduce the appearance of cellulite fast."
It was banned by the UK's Advertising Standards Authority after a single consumer complaint was filed.
Wow! That's dedication!
In the US, this ad would've been plastered on every billboard without a problem!
The ASA explained the reasoning behind the ban:
"Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading."
But at least she's in good company!
The ASA has also banned ads featuring Natalie Portman for Christian Dior, Christy Turlington for Maybelline, and Rachel Weisz for L'Oreal.
They really mean business!
Guess it's back to the gym for all of us until a REAL miracle cream is discovered!
[Image via Esquire]
Tags: advertising standards authority, banned, esquire, mila kunis, mila kunis rodial ad, rodial, rodial ad campaign ban, rodial body cream, sexist woman alive