Yes, her Broadway play Dead Accounts was canceled, but look at all these spokesmodel deals she's amassing!
Get it, girl!
How very Jennifer Aniston of her!
On top of that, she will give her input on the brand's products and initiatives.
Joan Malloy, president of Alterna, explained why the actress is perfect for the company, saying:
“Being an actress who emotes natural luxury and individuality and accessibility, this was the perfect opportunity for us to come together. Katie is a fashionista, a mother and an entrepreneur. In short, she is our consumer.”
Katie sang her praises for the brand as well, saying:
“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it.”
[Image via Alterna]