Eau de Adam has a very nice ring to it!
Despite once tweeting that celeb fragrances should be punishable by death, Adam Levine is moving full steam ahead with his fragrance project.
The Maroon 5 frontman's eponymous scents for men and women are set to launch in Macy's department stores this month, and come packaged in bottles shaped like microphones.
"I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in. At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes."
Yeah, that's what they ALL say!
The women's fragrance is a floral woody scent with notes of Australian sandalwood, Jasmine petals, and spice, while the men's version is more citrusy and features notes of mandarin, grapefruit, and lemongrass.
The 33-year-old seems to be taking the venture very seriously. He even sorta compared himself to Tom Ford, saying:
"I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you."
Personally, we wouldn't at all mind smelling like Adam!
What about U???
[Image courtesy of ID Perfumes]
Tags: adam levine, adam levine perfume, celebrity fragrances, id perfumes, macys, tom ford