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Victoria's Secret Considers Making Mastectomy Bra Thanks To Online Petition!

| Filed under: Fashion SmashionInspirationVictoria's SecretCancer

victorias secret is looking into making a mastectomy bra after petition goes viral online

This is awesome!

Online petitions really CAN make a difference!

After starting a petition with Change.org asking Victoria's Secret to consider making mastectomy bras for breast cancer survivors, Allana Maiden's voice has been heard by the lingerie giant.

Maiden, whose mother is a breast cancer survivor, was contacted by VS after her petition garnered more than 120,000 signatures.

The 27-year-old and her mom met with Tammy Roberts Myers, a rep for the company, to discuss the idea.

After the meeting, Maiden said:

“We didn’t really know what to expect going in. She had been really nice on the phone when I had talked to her before, and she seemed really interested in my ideas, so I kind of thought it would continue to go that way, but I wasn’t really expecting it to go that high.”

Apparently, Victoria's Secret has already begun researching how to go about making a mastectomy bra and they also have plans to fly Maiden and her mom to their HQ in Columbus, Ohio to meet with developers.

A spokesman for the company said:

"We celebrate those who champion the fight against breast cancer. Victoria’s Secret and our parent company, Limited Brands, have been dedicated to helping eradicate this disease and have committed $10s of millions to cancer research. Ultimately, we are working towards celebrating the day when breast cancer is a thing of the past. In the meantime, we are listening and learning to understand if there are additional ways for our company to continue to extend its support."

Their penchant for Photoshop aside, Victoria's Secret is definitely taking a step in the right direction by considering this, and they have the power to make a huge difference in the lives of women everywhere.

We hope they go through with it!

[Image via CPE/Ramey Pix.]

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One comment to “Victoria's Secret Considers Making Mastectomy Bra Thanks To Online Petition!”

  1. 1

    Kudos to Allana for all her work. We know how important it is to have feminine and fashionable lingerie after a mastectomy. Perfect Cami, our mini camisole, that attaches to the bra strap is ideal for post-mastectomy women and available at It provides women with a fashionable and functional way to cover a plunging neckline, hide post-surgical scars and imperfections.

    It is also important for post-mastectomy women when selecting bras to visit with a certified mastectomy fitter. They are highly trained and knowledgeable and can be a great resource and oh so very helpful.