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Alessandra Ambrosio To Launch Lifestyle Brand Alé By Alessandra

| Filed under: Fashion SmashionBusiness BlitzCollection's BureauAlessandra Ambrosio

alessandra ambrosio lifestyle brand launch ale by alessandra ambrosio

She got practice with her line for Colcci, but now she's ready to venture out on her own!

Supermodel Alessandra Ambrosio is teaming up with brand marketing company Cherokee to launch her own lifestyle brand Alé by Alessandra.

Launching in spring 2014, the moderately priced line will feature lots of colorful day-to-night clothes inspired by her own Brazilian, boho chic style including tunics, short shorts, cropped blazers as well as party dresses.

The Victoria’s Secret model is very passionate about the project, saying:

"This is not a hobby for me. I’ve been a fashion model for 15 years and designing is just an extension of my career. I still plan on modeling lingerie, but at the same time this is a business transition that I plan to have around for a long time…I know what I like and what I want to see. I want to be satisfied just as much as the customer. I’m creating a brand that’s everything that I am passionate about and have experience in, from growing up in Brazil, traveling around the world and moving here five years ago."

If all goes accordingly with the initial launch, Alessandra hopes to expand into jewelry, accessories, swimwear and fragrances.

Make that money, gurl!

Ch-ch-check out some of the prelim sketches (below) to get an idea of what you can expect.

[Image via Retna.]

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