Marc Jacobs has been caught red-handed doing Coke…Diet Coke that is!
The tatted up designer has been tapped by the 0 calorie soda maker to pick up where Jean Paul Gaultier left off as creative director for 2013.
As part of the gig, Marc designed three cans and three bottles for the brand's 30th anniversary, each representing the Eighties, Nineties and Aughts decades of fashion.
Jacobs also offered up his shirtless body to star in the campaign because, as Jacobs so eloquently put it, "glamour and sex sells just about everything."
He has a point.
Marc's cans will be unveiled right before Paris Fashion Week on February 25th, with bottles to follow on March 12th.
Until then, enjoy Marc striking a pose in the ads (below)! Not bad for being two months shy of 50!!!
[Image via Stéphane Sednaoui/Coca-Cola.]
Tags: ad campaign, coca cola, coke, creative director, diet coke, jean paul gaultier, marc jacobs