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Martha Stewart Owned The Stand At Her Macy’s Trial!

| Filed under: Fashion SmashionLegal MattersMartha StewartBusiness BlitzMacy'sLouis VuittonLanvinJCPenney

martha stewart takes the stand in macys jcpenney court case

She cooks, cleans, does hard time AND can hold her own on the stand. What can’t she do?

Martha Stewart continued fighting her legal battle against Macy’s on Tuesday, explaining why she was able to partner up with JCPenney.

The homemaker extraordinaire took the stand, in Lanvin no less, and fielded questions from both her attorney and Macy’s and told everyone why she signed with JCPenney.

She told the court that Macy’s had projected she’d make $400 million in the next three years, but had only delivered $300 million, and they were making it tough for her to get her MSLO bridal registry up as well as incorporate new products.

Macy’s countered that in her contract, she was not to go to a, quote “downscale” rival, such as JCPenney, especially because Macy’s was meant to give her brand more clout since her Kmart days.

She found a loophole, however, claiming that she was setting up a store-in-store for her company with JCPenneys, which isn’t prohibited in her contract. Essentially what that means is that there won’t be a section for her products, but a whole shop within the store, which is what JCPenney is planning to do with lots of goods, not just hers. So this isn’t special treatment.

Martha even pointed out that Macy’s has a Louis Vuitton store-in-store!

She also asked the judge why they weren’t looking at the contract since that’s what the suit is all about.

Macy’s lawyer tried one last tactic, when Martha talked about her customers’ price point, and he said that she admitted her clientele was “downscale,” to which she rebutted:

“It didn’t occur to me that there weren’t enough customers to go around.”

Wow!

Throw down in Judge Jeffrey Oing’s courtroom!

Next up is MSLO’s former chairman Charles Koppelman, so we’ll see what happens!

[Image via WENN.]

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One comment to “Martha Stewart Owned The Stand At Her Macy’s Trial!”

  1. linda says – reply to this


    1

    I will never buy anything Martha Stewart. JC Penney knew Macy's had the exclusive right to sell MS products and was working with MS in its game of semantics with terms like "a store within a store" and possibilities like manufacturing the same products, but not branding them (like the opposite of a knock-off). Macy's should win, but they should also be ashamed to have ever crawled into bed with the likes of Martha Stewart and her disgusting supporters. Since when do criminals like Martha Stewart deserve to be celebrated on TV as if they never did anything wrong? This train wreck has been in the making for a long time. In backing up Macy’s, it's as if we are consoling the friend with the broken heart after he slept with a known whore who then slept with his neighbor. This should be a loud wake-up call.