Never a dull moment!
The Khroma vs. Kroma drama had subsided for a while, but now it rears its ugly head again!
Butter up that popcorn and hang on tight!
The judge on the case, Audrey B. Collins, has ruled against Kim, Kourtney, and Khloe Kardashian, serving their makeup production company Boldface with an injunction.
Which basically means they won't be able to restock stores with more Khroma Beauty products unless they change the name so it doesn't compete with Kroma.
That sucks for them, because Boldface had plans to roll out the line in drugstores like Duane Reade, Sears, Burlington, Ulta, and CVS in 48 states over the next few months.
The judge said:
"Tillett [the owner of Kroma Beauty] has demonstrated that [she] will likely lose business opportunities, customers and goodwill due to Boldface’s use of the confusingly similar Khroma Beauty marks. The court has little doubt that, in short order, the Khroma Beauty products will likely eliminate Tillett’s business entirely, creating irreparable harm sufficient to justify an injunction."
That sounds pretty serious to us!
The attorneys for the Kardashians have the option to file an appeal before the injunction goes into effect. And they best hurry ’cause they only have seven days.
Wouldn't it just have been easier to change the name before the products were in store back when this whole brouhaha began?
Here's our pitch: Kardashian Kosmetics. BOOM!
[Image via Khroma Beauty]
Tags: audrey b collins, boldface, khloe kardashian, khroma, kim kardashian, kourtney kardashian, kroma