Maybe THIS is why she's suddenly resurfaced!
Apparently, that's all thanks to her own personal curating ability!!
The 27-year-old actress has been pulling a ton of outfits straight from
Oh, look what we have here!
We bet the BeyHive is buzzing like CRAY over this!
The fast fashion chain has unveiled the very first Inez & Vinoodh-lensed ad from the summer campaign, which will soon be splashed all over magazines and billboards, but this is just the beginning!
YES!!! New tunes!
Mrs. Carter herself spoke of the process, saying:
"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
On top of that awesomeness, the singer even designed some looks for this particular collection, which include a body-con dress, a beach gown, a sleeveless top, and high-waisted shorts.
Ann-Sofie Johansson, head of design at the brand, said of Bey's efforts:
“They are full of her own personal style.”
And we wouldn't have it any other way!
The ads will proudly bear the line "Beyonce as Mrs. Carter for H&M" and a quarter of the sales from a tie-dye bikini that Bey wears in one will be donated to the WaterAid charity.
And you can actually buy the stuff online and in stores in May.
[Image via H&M]