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Beyonce Is The New Face Of H&M! Get All The Awesome Deets HERE!

| Filed under: Fashion SmashionBeyonceH&MAd Campaigns

Beyonce is the new face of H&M

Oh, look what we have here!

Beyonce! For H&M! As predicted!!!

We bet the BeyHive is buzzing like CRAY over this!

The fast fashion chain has unveiled the very first Inez & Vinoodh-lensed ad from the summer campaign, which will soon be splashed all over magazines and billboards, but this is just the beginning!

In addition to a slew of colorful ads, Bey will be gracing the small screen in a TV commercial directed by Jonas Akerlund with a new track called, Standing on the Sun.

YES!!! New tunes!

Mrs. Carter herself spoke of the process, saying:

"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

On top of that awesomeness, the singer even designed some looks for this particular collection, which include a body-con dress, a beach gown, a sleeveless top, and high-waisted shorts.

Ann-Sofie Johansson, head of design at the brand, said of Bey's efforts:

“They are full of her own personal style.”

And we wouldn't have it any other way!

The ads will proudly bear the line "Beyonce as Mrs. Carter for H&M" and a quarter of the sales from a tie-dye bikini that Bey wears in one will be donated to the WaterAid charity.

And you can actually buy the stuff online and in stores in May.

Happy dance!

[Image via H&M]

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7 comments to “Beyonce Is The New Face Of H&M! Get All The Awesome Deets HERE!”

  1. 1

    Quickly becoming sick of this woman! Enough already! We "bowed down bitch" now go away!

  2. 2

    Re: chrisw5125 – Totally agree. Very overexposed. She is already worth billions, why bother with these modelling jobs?

  3. 3

    so sick of this bitch. please go away. you and ann hathaway need to go on a long, long vacation and maybe take moochie obama with you. women we are SICK of beyonce, moochie obama ann hathaway

  4. diosmios says – reply to this


    this woman espouses a "holier than thou" attitude but really shes just boring and pretentious.

  5. 5

    DO YOU BOO BOO…..Haters and instigaters are what make you famous…I Love B and she is doing what she needs to do. Just beceause you got money dnt mean bills stop coming, ppl got to eat…the more money the more problems like the little hater roaches that you have to stomp out your life. Ppl say so much but do much more in thier own lives to comment about others. "Bow DOwn Bitches may not have been her bread in butter this year but i have seen way bigger mistakes/ flops/ misacheivements by much larger celebrities…if you dont like the game dont come to watch because reguards of your apperance/comments…a bitch still gets paid!!!

  6. 6

    Wow so dissapointed in H&M who used a spokesmodel that is known for wearing and using real fur and skin in her OWN line and supporting companies that kill, skin, & poach endangered animals. ELEPHANT KILLER!!!!

  7. 7

    sad day.