American Eagle isn't known for their humorous advertising and after their latest publicity stunt, we know why.
The retail chain released a commercial plugging their new Skinny Skinny Jeans, which features a bunch of actors walking around in painted on jeans, but the joke's on everyone because they're not real!
Did you forget to laugh? Because we did.
AE even took a step further by selling the spray can jeans (below) on their website, but low and behold the item was sold out.
Where's the sad trombone button when we need it?
Check out the denim malarkey in the clip (above)!
What do U think? Stupid or brilliant marketing scheme???
Tags: ad campaign, american eagle, fake product, skinny skinny jeans, zac efron