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Victoria's Secret Denies Targeting Line To Teen Girls

| Filed under: Ad CampaignsVictoria's Secret

victorias secret bright young things targeted towards teens

Just because "spring break" is in the title, it doesn't mean that Victoria's Secret is targeting teen girls!

After controversy erupted over VS' Pink line's new "Bright Young Things" ad campaign, the lingerie company has come out to deny that they had any intention of targeting an underage demographic.

When the (above) ad was released, the company was criticized for using "Spring Break" and featuring a much younger model, therefore, according to some, "portraying teens as sexual objects."

VS completely denies that they sexualizing teens and explained in a statement:

"Victoria's Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. Bright Young Things was a slogan used in conjunction with the college spring break tradition."

It didn't help when the company's CFO Stuart Burgdoerfer made an interesting comment at a recent conference, saying:

"When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at Pink."

Hmmm, well, we definitely could see why there would be any confusion and backlash after that comment was made, but it's good to know that Victoria's Secret knows better than to target their sexy panties and bras to underage girls.

Now, let's all move on and continue to appreciate the brand's amazing line of push-up bras and lacy panties…for adult women.

[Image via Victoria's Secret.]

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