This is the farthest thing from a Boss that we can think of!
Rick Ross is one Reebok's many celebrity endorsers and has starred in some ads for the footwear company, but now there’s a petition going around to kick the rapper to the curb over some lyrics.
He laid down a verse on the song U.O.E.N.O. in which he says:
"I die over these Reeboks, you ain’t even know it / Put Molly all in her champagne, she ain't even know it / I took her home and I enjoyed that, she ain't even know it."
Sounds pretty much like date rape to us! And what’s worse for the sneaker company is that he references them right before the rape takes place!
Even his explanation was weak when he went on air to plead his case.
In their petition UltraViolet stated:
"His lyrics aren't vague, he's not hinting that he raped a woman–he's clearly and proudly saying that he drugged and raped a woman who was not capable of consent.
By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool–and that's a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is.”
He’s gotten away with rapping about dealing drugs and killing people for years, but to hold him in esteem after clearly talking about rape is absurd!
We sincerely hope Reebok does the right thing and Mr. Ross gets a reality check, but no more bank checks from them.
[Image via UltraViolet.]