And another two bite the dust.
American Apparel is having a rough year in the UK, at least their ads are anyway.
The clothing company's BFFs over at the Advertising Standards Authority have asked them to remove two 'offensive' and 'overtly sexual' adverts from their website, making it the third batch this year to be banned.
The ASA explained:
"We considered there was a voyeuristic quality to the images, which served to heighten the impression that the women were vulnerable and in sexually provocative poses. For the reasons given, we considered the ads were likely to cause serious offence to visitors to American Apparel's website."
Wait, so girls with their legs spread is a sexually provocative pose? Since when?! Ha!
However, the retailer said "they did their best to abide by the standards of the industry as well as creating authentic, honest and memorable images relevant to their customer base."
Well, if nothing else, American Apparel is getting even more exposure for their ads (below) thanks to the hullabaloo!
[Image via American Apparel.]
Tags: advertising standards authority, american apparel, asa, banned ads