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Reebok Drops Rick Ross Following Fallout From Rape Lyrics

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Reebok has dropped Rick Ross from his endorsement deal following rape lyrics

Following major criticism from rape survivors regarding Rick Ross's date rape-promoting lyrics on his U.O.E.N.O. track, Reebok has dropped the rapper from his endorsement deal with the brand.

And we bet that totally lame non-apology did not help Ross's case in the least!

In an official statement, the company said:

"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

Good call!

After the horrible media coverage of the Steubenville rape case, not to mention the fact that the two boys at the center of it did not think they did anything wrong, we are SO glad that people are more willing to speak up against lyrics that promote sexual violence.

Hopefully, Mr. Ross and other artists will think twice before they write lyrics that can be "misinterpreted" as rape in the future.

[Image via Derrick Salters/WENN.]

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7 comments to “Reebok Drops Rick Ross Following Fallout From Rape Lyrics”

  1. 1

    doesnt make sense that a fat guy endorses a sports brand anyway…

  2. 2

    Meh, a bunch of overly sensitive cry babies exploiting sensationalism, and harassing people to get their way, feminists need to STFU.

  3. marie skura says – reply to this


    I am perplexed that you advocate free speach, free rights, same sex marriages etc etc but feel that you can critize someone for a lyrical song. I am a rape surviror and still feell that cencorship of any manor is wrong and that your blog has cost this person a living or financial income

  4. 4

    I hate hate hate that lyric. I am a victim. BUT- I don't think he should be censored. That lyric is disgusting, especially with what happened in Steubenville, and a young girl just killed herself over basically the same thing. Date rape, and rape of an unconscious girl should never be tolerated or promoted. That being said, I believe in the constitution, and the first amendment. He has the right to say whatever he wants, but any backlash that incurs he must also deal with.
    Reebok did the right thing. They don't want their brand associated with rape, understandably. When you are a spokesperson, and get paid big bucks to be so, you need to keep in mind everything you do represents that company.

  5. 5


  6. Dominic0 says – reply to this


    Yep, my next pair of sneakers will be Reebok for sure! I'll go out of my way to buy their products.

  7. OhPlease says – reply to this


    Rick Ross isn't being censored but Reebok has every right to drop him. I have no idea why they were using him in the first place. He's hardly the face of fitness! These companies need to stop running to get on the "we must have a rapper" bandwagon.