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Hayden Panettiere Is Cotton Inc's Pick To Star In New Campaign!

| Filed under: Hayden PanettiereFashion SmashionAd CampaignsMissoniChristopher Kane

hayden panettiere cotton inc ads 4

Hayden Panettiere is following in Zooey Deschanel and Emmy Rossum's cottony footsteps and starring in Cotton Inc.'s The Fabric of Our Lives campaign!

The Nashville actress will appear in the campaign's ninth commercial, where she'll be doing everyday things like picking an outfit, shopping and walking the dog, all while singing a country version of famous jingle.

How appropriate!

Cotton explained why they picked Hayden, saying:

"For this commercial we wanted a celebrity with an all-American, girl-next-door quality. Hayden had the look and the country cross-over sound we were looking for. The commercial celebrates American style and American originals like country music, cotton denim and, of course, U.S. cotton growers, who are the number-one exporters of cotton to the global textile industry."

Hayden will also star in Cotton Inc's print ads wearing cotton ensems from Christopher Kane by J. Brand, James Perse, Free People, Carven, Current Elliott and Missoni.

The commercial doesn't debut until Monday, but until then, peep two of the ads (below)!

[Image via Cotton Inc..]

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Hayden Panettiere is the new face of Cotton Inc.Hayden Panettiere is the new face of Cotton Inc.

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