Home Videos Photos Shop
PerezHilton CocoPerez Beyoncé Taylor Swift Kim K. Twitter PerezTV

Everyone Loves H&M's Ads Featuring Normal-Sized Beachwear Model

| Filed under: Fashion SmashionModelsH&MAd Campaigns

h and m shows normal woman in beachwear ads

And so do we!

H&M made a bold, yet understated move, by using a normal-sized model to show off their new beachwear line.

Model Jennie Runk, a size 12 if you need to know, has been plastered all over H&M's website to model their new swimwear and the pics are AH-Mazing!

After being criticized for years for hiring "unhealthily thin" models, it seems they finally found to way to feature "a model who can illustrate this collection in an inspiring and clear way."

And, the cool thing about it is that it's no big deal!

The brand refused to make a huge hoopla about their choice of using a woman with a normal body, but that still means it didn't go unnoticed. And, why should it, really? Jennie is gorgeous, the pictures are breathtaking, and it makes us just want to support their line even more.

Bravo, H&M!

Oh, and P.S. the ads are SUCH a hit, the pieces have been selling out like hotcakes on the H&M website!

[Image via H&M.]

Tags: , , ,

American Country Countdown Awards 2016: All The Red Carpet Fashion!
White House Correspondents' Dinner 2016: All The Red Carpet Fashion You Need To See!
Worst Dressed Celebs Of The Week!
Best Dressed Celebs Of The Week!
Beyoncé Gets In Formation -- All The Looks From Her Tour!
Coachella 2016: All The Sexiest Celebrity Looks Heating Up The Desert!

2 comments to “Everyone Loves H&M's Ads Featuring Normal-Sized Beachwear Model”

  1. Dominic0 says – reply to this


    Hot! I'm not being sarcastic here, I think she looks amazing.

  2. free says – reply to this


    Right.And the new face and body of H&M is…Gisèle Bündchen. Who according to you, has a better body than all of us, even after having two kids. And with 'better' you obviously don't mean 'more voluptuous', but skinny, with ripped abs.