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Everyone Loves H&M's Ads Featuring Normal-Sized Beachwear Model

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h and m shows normal woman in beachwear ads

And so do we!

H&M made a bold, yet understated move, by using a normal-sized model to show off their new beachwear line.

Model Jennie Runk, a size 12 if you need to know, has been plastered all over H&M's website to model their new swimwear and the pics are AH-Mazing!

After being criticized for years for hiring "unhealthily thin" models, it seems they finally found to way to feature "a model who can illustrate this collection in an inspiring and clear way."

And, the cool thing about it is that it's no big deal!

The brand refused to make a huge hoopla about their choice of using a woman with a normal body, but that still means it didn't go unnoticed. And, why should it, really? Jennie is gorgeous, the pictures are breathtaking, and it makes us just want to support their line even more.

Bravo, H&M!

Oh, and P.S. the ads are SUCH a hit, the pieces have been selling out like hotcakes on the H&M website!

[Image via H&M.]

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2 comments to “Everyone Loves H&M's Ads Featuring Normal-Sized Beachwear Model”

  1. Dominic0 says – reply to this


    1

    Hot! I'm not being sarcastic here, I think she looks amazing.

  2. free says – reply to this


    2

    Right.And the new face and body of H&M is…Gisèle Bündchen. Who according to you, has a better body than all of us, even after having two kids. And with 'better' you obviously don't mean 'more voluptuous', but skinny, with ripped abs.