Maybe this is why Jennifer Aniston and Gwyneth Paltrow NEVER change their hair!
Unless you've been living in a snow cave in the northern parts of Alaska, you've probably seen Beyonce's sizzling new H&M ads, which feature her lounging about in teeny tiny bikinis.
You've probably also seen the H&M commercial of a blonde Bey dancing in a bikini and a brunette Bey frolicking in the azure waters of the Caribbean.
We thought both looks were HOT, and we had no trouble recognizing Mrs. Carter, but apparently a lot of consumers did!
According to a study by AceMetrix, consumers greatly preferred the commercial featuring a blonde Beyonce over the brunette one, and were more likely to recognize her!
Research shows that 16% of consumers who watched the blonde clip were able to mention Beyonce by name compared to only 7% of those who watched the brunette clip.
That's CRAY! How could they not have recognized her gorgeous face and curvalicious bod?!
The singer's recent Pepsi ads (where she is also very blonde) also scored much higher with female viewers than male.
Guess Bey won't be going back to her dark brown roots anytime soon.
Do U prefer Beyonce as a blonde or a brunette???
[Image via H&M]
Tags: acemetrix, beyonce, beyonce for h and m, gwyneth paltrow, h and m commercials, h and m summer 2013, jennifer aniston, pepsi