You've probably also seen the H&M commercial of a blonde Bey dancing in a bikini and a brunette Bey frolicking in the azure waters of the Caribbean.
According to a study by AceMetrix, consumers greatly preferred the commercial featuring a blonde Beyonce over the brunette one, and were more likely to recognize her!
Research shows that 16% of consumers who watched the blonde clip were able to mention Beyonce by name compared to only 7% of those who watched the brunette clip.
That's CRAY! How could they not have recognized her gorgeous face and curvalicious bod?!
The singer's recent Pepsi ads (where she is also very blonde) also scored much higher with female viewers than male.
Guess Bey won't be going back to her dark brown roots anytime soon.
Do U prefer Beyonce as a blonde or a brunette???
[Image via H&M]