Kim, Kourtney, and Khloe Kardashian have finally kaved!
After being slapped with several lawsuits and ultimately an injunction for their Khroma Beauty line, the sisters and Boldface Licensing, the company that manufactures the makeup, are changing the name.
The new name of the line will be…drum roll please…Kardashian Beauty!!!
Nicole Ostoya, CEO of Bolface, said:
"Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward. We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics."
Boldface will sell its current stock of the Khroma Beauty line before rolling out products under the Kardashian Beauty name in stores like Duane Reade, CVS, and Sears in three to four weeks.
Just think, ALL of this could have been avoided if they'd changed the name from the very beginning.
We still think our name idea of Kardashian Kosmetics was better, though. Ha!
[Image via Kardashian Beauty]
Tags: boldface, chroma makeup studio, cvs, duane reade, kardashian beauty, khloe kardashian, khroma beauty, kim kardashian, kourtney kardashian, kroma makeup, nicole ostoya, sears