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The Kardashians Finally Change The Name Of Their Beauty Brand!

| Filed under: Legal MattersBeauty BuzzKim KardashianKhloe KardashianKourtney KardashianMakeup Magic!

The Kardashians change their makeup name from Khroma Beauty to Kardashian Beauty

Kim, Kourtney, and Khloe Kardashian have finally kaved!

After being slapped with several lawsuits and ultimately an injunction for their Khroma Beauty line, the sisters and Boldface Licensing, the company that manufactures the makeup, are changing the name.

The new name of the line will be…drum roll please…Kardashian Beauty!!!

Nicole Ostoya, CEO of Bolface, said:

"Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward. We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics."

Boldface will sell its current stock of the Khroma Beauty line before rolling out products under the Kardashian Beauty name in stores like Duane Reade, CVS, and Sears in three to four weeks.

Just think, ALL of this could have been avoided if they'd changed the name from the very beginning.

We still think our name idea of Kardashian Kosmetics was better, though. Ha!

[Image via Kardashian Beauty]

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6 comments to “The Kardashians Finally Change The Name Of Their Beauty Brand!”

  1. 1

    The KarTRASHian's are disgusting, how dare they steal from other people because of they are…

  2. Jan Birney says – reply to this


    Unf. sometimes some Laws and Justice don't seem like Justice at all,
    But it doesn't matter what you name your product a loyal
    following will remain loyal.

  3. Mr Pete says – reply to this


    They are truly a trash bag family
    When I was very young, Gypsies had a bad name, people thought of them as thieves, whores ,dirty, and dishonest
    Well that's what I think of the Kardashians today

  4. theoz says – reply to this


    So if you wear it, does it automatically make you a whore?

  5. Win says – reply to this


    New name : K.K.K. the Karsadians Klowns Klub

  6. Vicki says – reply to this


    I don't understand; they are going to be allowed to still sell off all of the stuff they made under the "Khroma" name??? That's NOT right. They shouldn't have been allowed to sell any of it. That's still confusing to people buying from the other two brands, Kroma ane Chroma (both of whom have been in business for a very long time).