Everyone knows that Kanye West's #1 fan is Kanye West (sorry Kim), so it should come as no surprise that the rapper loves listening to his own tunes — especially when he's shopping.
Earlier this week, Yeezy hit up the Atrium in SoHo for a little retail therapy, but to get him in the mood, he asked the store to pop in his new album.
Not wanting to piss off The Don, the Atrium happily obliged, and even tweeted:
Hey, it might be a bit weird, but a free preview is a free preview!
And that's not all! Kanye even put on an improptu, auto-tuneless performance. According to a spywitness:
"He sang along to some songs for a few shoppers."
We just hope he didn't go off on his fellow shopaholics like he did on the audience the other night. Because remember: Yeezy ain't no mother f*cking celebrity, y'all!
But the real question is: do you think he bought anything or did he just want everyone to hear his new music???
[Image via Stuart Castle/WENN.]
Tags: atrium, fashion, kanye, kanye west, music, new album, shopping, soho, yeezy