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Rooney Mara Goes Downtown For Calvin Klein

| Filed under: Rooney MaraAd CampaignsFragranz!Calvin Klein

Rooney Mara is the new face of Calvin Klein's Downtown fragrance

Can fabulous cheekbones and an insouciant attitude help sell perfume?

The peeps at Calvin Klein are banking on it as they've cast the broody Rooney Mara in their latest ad campaign for new scent Downtown.

The actress wears a leather jacket and leans back against a red-brick wall in the first released ad (above) shot by Jean-Baptiste Mondino.

The fragrance itself, which boasts notes of Tunisian neroli, green pear and watery plum, will be available in stores nationwide in September.

Sounds YUMZ!

In addition to the ad campaign, Roons will star in a commercial for the perfume directed by David Fincher, who directed the actress in The Social Network and The Girl With The Dragon Tattoo.

That's a lot of talent in one commercial! It better be damn good!

[Image via Calvin Klein]

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