Can fabulous cheekbones and an insouciant attitude help sell perfume?
The peeps at Calvin Klein are banking on it as they've cast the broody Rooney Mara in their latest ad campaign for new scent Downtown.
The actress wears a leather jacket and leans back against a red-brick wall in the first released ad (above) shot by Jean-Baptiste Mondino.
The fragrance itself, which boasts notes of Tunisian neroli, green pear and watery plum, will be available in stores nationwide in September.
In addition to the ad campaign, Roons will star in a commercial for the perfume directed by David Fincher, who directed the actress in The Social Network and The Girl With The Dragon Tattoo.
That's a lot of talent in one commercial! It better be damn good!
[Image via Calvin Klein]
Tags: calvin klein, david fincher, downtown perfume, jean baptiste mondino, rooney mara, the girl with the dragon tattoo, the social network