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Beyoncé Accused Of Promoting H&M's Exploitative Tactics! Called To Use Her Power For Good!

| Filed under: Fashion SmashionBeyonceH&M

When you choose to endorse a company, you have to take the good with the bad.

Beyoncé is the sexy face of H&M's summer campaign, but it looks like not all is kosher with the brand.

The Swedish clothing manufacturer has been accused of exploiting workers in its overseas factories, including in Bangladesh, where a recent factory collapse killed approximately 1,127 people.

Workers in other Asian countries, like Cambodia, also report unfair conditions. Srey Nit, a Cambodian worker at an H&M factory in the country says:

"Sometimes we are required to work from morning to morning. They say, 'We are in a hurry.'"

And it's not just the workers who are voicing complaints, either. Director of the Institute for Global Labour and Human Rights Charles Kernaghan recalled the working conditions in two H&M factories he audited in Bangladesh, saying:

"There was child labor, people were being beaten, cheated of their wages — and wages were very, very low. Male supervisors would constantly press young women to have sex with them."

Moreover, Clean Clothes Campaign coordinator Christa Luginbühl has accused H&M of not being truthful in regards to how the clothing for the company is made. She said:

“Hundreds of overworked and malnourished workers faint during their daily work. A fashion collection cannot be ‘conscious,’ ‘sustainable,’ or ‘responsible’ if a producer denies garment workers the basic human right for a living wage."

Now, people are calling on Bey to use her power for good and put pressure on H&M to make sure its workers are being treated humanely.

Fair Trade Campaigns Director for Green America Elizabeth O’Connell maintains that the singer could be more proactive:

"Beyoncé has more power than she knows … she could have agreed to continue only if H&M agreed to change the working conditions of its overseas garment factories. Celebrities should look past the dollar signs and become aware of what the company is actually selling."

We do think that Bey can use her power to promote positive change, and after the recent catastrophe in Bangladesh, a change is sorely needed.


[Image via H&M]

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24 comments to “Beyoncé Accused Of Promoting H&M's Exploitative Tactics! Called To Use Her Power For Good!”

  1. 1

    Beyonce - worth millions and millions - has proven herself to be very uncharitable. Her and her husband only donate a tiny portion of their wealth to charity. The only reason she would care about this issue is that it might be bad for her image.

  2. gm says – reply to this


    bey has nothing to do with this, stop stirring shit up and stop being a bully! Your sponsor LAB Series for example they do test on animals, your another sponsor burger king had huge issues concerning child labor, nutrition, racism and sexism. You want me to start about Taco Bell?? You got issues!!!

  3. 3

    a whore doesn't give a damn how you get the money as long as they get paid. that is why they are whores.

  4. MizzBooBoo says – reply to this


    Re: rosebud99 – its their money tho! the dont HAVE to give it up if they dont want to, they work hard for their money.. how much do u donate? beyonce's "small portion" is still probably quadruple what ever u give up… shes actually proven to be very charitable, she gives alot of money to chairity and has opened beauty schools for reovering women, what the fuck have u done? worry about your damn self

  5. MizzBooBoo says – reply to this


    Re: shaygirl1309 – stop talking about your mom like that, she gave u life, be respectful

  6. 6

    Re: MizzBooBoo – No, they don't have to give up their money. They have every right to hoard it. The average person gives between 5 and 10 % to charity. I am in the high end of average, plus I also do volunteer work. People like Beyonce and Oprah may give a lot more than me in dollars, but it represents less than 1% of their worth - and they get tax credits and publicity for it. People like them are drains on the economy. They suck money out (because people are stupid enough to buy their crap), and they put very little back in. The same thing happened during the decline of Rome. The rich began hoarding, and the inevitable result was collapse.

  7. ali says – reply to this


    H&M doesn't even own the factories so people need to stop making it sound likethe CEO is just letting this happen. And if you do a little research…you will see that H&M holds the factories they work with to very high standards but can't be around all the time. This falls solely on the factory owners. I'm sure if H&M finds these accusations to be true they will take the appropriate steps.

  8. Tee says – reply to this


    Beyonce is actually one of the generous celebrities out there
    And you have to be a total idiot to question Oprah's effort.

  9. Tee says – reply to this


    Re: shaygirl1309 – Beyounce is a married woman. You're probably some underage pregnant teenager without a pot to piss in. Girl hush.

  10. 10

    Re: Tee – Warren Buffett questioned Oprah's efforts. He invited her to join him, Bill Gates, Zuckerberg, and others by donating half of her wealth to charity. She declined. She is another wealth hoarder.

  11. Ashlee says – reply to this


    Re: rosebud99 – You need to do a little research before you comment and make yourself sound like an idiot. Beyonce and Jay Z do quite a lot of charity work. Charity is a choice. If she didn't want to donate anything to charity, so the hell what? She doesn't owe anyone anything.

    Why didn't they accuse Lana Del Rey, Gisele Bundchen and other women who've modeled for H&M? How is this Beyonce's fault?

  12. Ashlee says – reply to this


    Re: rosebud99 – What the hell are you bitching about? It's her wealth that she earned. She doesn't have to share anything. Beyonce's earned every penny she has.

  13. Tee says – reply to this


    Re: rosebud99 – last year alone Oprah alone sent Morehouse college 5 million dollars in scholarships. Oprah has her own efforts.

  14. 14

    Re: Ashlee – People care less and less about their neighbour by listening to the shit you speak. No wonder we get screwed by the 1 % day in day out.

  15. 15

    Re: Tee – And Bill Gates donated $28 BILLLION to the Gates Foundation. Warren Buffett donated $10.5 BILLION. And guess what? It didn't affect their lifestyle one bit - they are still ridiculously wealthy. Oprah can make more than $5 million in interest alone in less than a week. So her $5mil donation is none of her estate, and gives her tax credits that counter act what she would pay in taxes. It is cost neutral. Not generous at all.

  16. love2825 says – reply to this


    Re: shaygirl1309 – You should know right, your a whore

  17. 17

    Re: Ashlee – 'She doesn't have to share anything." It is so sad that there are so many people like you that do not see the importance of having a social conscience.

  18. Tee says – reply to this


    Re: love2825 – I used that example because affected my family. My cousin is one of the boys won a full scholarships. If u completed your research you would know both give back to lots of charities its not even arguable.

  19. MizzBooBoo says – reply to this


    Re: rosebud99 – ohhh shut the fuck up, your talking out of your ass, she does more for ppl than you do, you dont volunteer, what u do is troll on beyonce posts, she gives her share to the world, but she doesnt have to. who the fuck are u to decide what she does w her money, go fuck yourself troll

  20. PineappleLadi says – reply to this


    Re: rosebud99 – your a fucking idiot, its her money!

  21. @v@ says – reply to this


    It's the old outsourcing story. Companies pocket massive profits by moving their contracts from, say, $12.00 an hour workers to $1.00 a DAY workers. Do the math.
    This is why America has lost so many employment opportunities.

  22. @v@ says – reply to this


    Rosebud's just stating some facts. State some numbers back instead of telling her she's
    'a whore' or to eff off, or other defensive non-argument replies. No teenager living in her parent's basement would have half of Rosebud's grey matter, and have read her posts for years. Proportionately and percentage of earnings wise, Rosebud is right. Why attack

  23. 23

    Well having Beyonce's H&M ads next to a picture of the building in Bangladesh where 1100 people were killed because of unsafe working conditions may be enough for her to bite the hand that fed her, this meaning H&M. I doubt it. Or perhaps some good old fashioned public shaming may be in order. Which is what this article truly is. I hope her publicist is paying attention. It may carry over to her Mrs Carter world tour. Nothing like demonstrations outside concert venues to grab media and public attention.

  24. 24

    Re: ali – True, these clothing companies don't own the factories but that does not excuse them from walking away and sticking their heads in the sand like an ostrich and denying they knew nothing about the conditions until after the fact they have been publicized. What are these high standards H&M demands from these owners of these sweatshops? H&M along with others have refused repeatedly to make that public.