Oooh! Looks like Katy Perry has some scentual competition!
On top of performing sold out shows this summer, Taylor Swift is releasing her third fragrance, Taylor by Taylor Swift!
Unlike her first two fairytale scents, Wonderstruck and Wonderstruck Enchanted, Swifty's new perfume is more mature.
"[It’s] a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in… It’s really my way of translating classic, yet modern, into a perfume. I hope that wearing this fragrance makes fans feel that any look can be classic and chic."
The new "grown up" image also extends to the bottle, which features a strand of pearls circling the cap, to reflect Tay's "retro with a modern flair" style.
"Pearls are the one fashion accessory that never seems to go out of style. I keep a strand in my purse, and throw them on whenever I need to dress up my outfit."
For those wanting to get a whiff of Taylor's latest aroma, the scent wafts into Ulta stores next month.
Will U be spraying on Taylor???
[Image via Taylor by Taylor Swift.]
Tags: ad campaign, new fragrance, taylor by taylor swift, taylor swift, third fragrance, ulta