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One Direction Discusses Their Momentous Fragrance! Watch Them Smell All HERE!

| Filed under: One DirectionFragranz!

It's the beginning of something truly special!

Now that One Direction has revealed their sure-to-be DELICIOUS-smelling first fragrance, Our Moment, the fun is just getting started!

They're going to be ALL OVER THE PLACE talking about how awesome their perfume is and we get to see them!

Our first look (above) is of Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik, and Niall Horan during last week's press conference at the Big Egg building in London, where they gave out pretty pink bottles of their scent to some INCREDIBLY LUCKY people.

Press PLAY and listen to their truly scrumptious accents while they discuss the finer points of Our Moment.

And make sure to have some pillows nearby for when the swooning starts!

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3 comments to “One Direction Discusses Their Momentous Fragrance! Watch Them Smell All HERE!”

  1. 1

    Why do singers do fragrances? How does being a singer empower you to create a fragrance? This is right up there with 20-somehing pop stars coming out with an autobiography. Yes, you've lived a full life by age 22. The shameless pursuit of a buck never ends.

  2. Johanna says – reply to this


    If you have to ask why they did the fragrance you clearly didn´t watch the video, and therefor you have no right to give an opinion. And "they don´t know anything about perfume" is a stupid statement. They obviously know what kind of smells they like and then they take help from the experts. I think it´s fun that they do this, makes it personal. We get to know them and can relate to them more. And no I´m not a teenager, I´m 23. To be able to have a closer connection with a band or a performer you like is a great thing, in my opinion. Stop hating, it´s bad for your soul. Bye now!

  3. louise says – reply to this


    i remember a year ago they admitted in an interview they didnt even want to do one, i think their managment just did this so they could get all the money before they start slowly fading away..