This is so exciting! We wanna run around whooping with joy!
H&M has announced its latest designer collaboration and it's with none other than purveyor of easy Parisian chic Isabel Marant!
The designer, who mixes boho and rocker elements and makes some of the trendiest footwear ever, is basically worn by EVERYONE!
All of the creme de la creme, from Beyonce to Gwyneth Paltrow to Blake Lively, have embraced the French label.
At this point, it's easier to list the peeps who don't wear Marant than the ones who do!
After news of the collabo went public, Marant released a statement saying:
"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality."
On H&M's side, creative advisor Margareta van den Bosch said:
"We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection."
We couldn't think of a better pairing! And after the not-so-awesome collabo with Maison Martin Margiela, this is JUST what H&M needs to get back in the designer collection game!
Target can't have ALL the fun!
Are U super excited for this partnership to hit store November 14th or what???
Ch-ch-check out the gallery for a looksie at Hollywood starlets rocking Marant!
[Image courtesy of H&M]
Tags: beyonce, blake lively, collection039s bureau, gwyneth paltrow, h and m, isabel marant, margareta van den bosch