It wasn't bold patterns, the frat boys, or common sense.
Nope, Jon Gosselin is to blame for the downfall of the Ed Hardy brand.
Back in the 2009, the reality TV dad of 8 was seen around town, hitting up yacht parties with founder Christian Audigier, wearing the most atrocious and loudest shirts possible.
The two had actually struck up a friendship and had even licensed some of his art for personalized products. And, what's even more shocking? Jon was in talks of creating an Ed Hardy line for himself.
Luckily, we all narrowly missed that bullet, because Mr. Hardy himself has admitted that Jon's
douchiness unfavorable public persona and his endorsement of the product was what really killed the t-shirt brand.
"That Jon Gosselin thing was the nail in the coffin. That’s what tanked it. Macy’s used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand."
He also rips into Audigier, saying:
"Christian worships celebrities so much, he will get next to anyone who is famous for anything. If he could have gotten Charles Manson in a shirt, he would have."
Ouch! Jon Gosselin wasn't well-liked, but he was certainly no Charles Manson!
If there's any positive outlook to this whole thing, let's just be thankful we don't have to see a slew of Ed Hardy shirts on the beach this summer.
[Image via Splash News.]