More, more, MORE!!!
There can never be enough Justin Bieber-branded stuff in the world! There should be an entire mall dedicated to Bieber memorabilia!!!
As if sensing our need for an infinite supply of Bieby tchotchkes, the pop juggernaut has just announced the release of his THIRD perfume called The Key, and we're bouncing off the walls with excitement!
"[The Key] will unlock a personal side of me they’ve never seen before bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans."
He also explained the reason behind choosing a key as the symbol for the scent, saying:
"The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams."
The white lacquer bottle is so streamlined and seksi, and we can already see that key charm finding a second life on fans' backpacks and necklaces.
We predict at least 5 bottles sold per Belieber, which will just be enough key charms to make a bracelet.
Prepare for the perfume to hit stores in July!
[Image via Justin Bieber/The Key]