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Justin Bieber Finds The Key To Our Heart With Third Fragrance

| Filed under: Justin BieberFragranz!

Justin Bieber releases third perfume called The Key!

More, more, MORE!!!

There can never be enough Justin Bieber-branded stuff in the world! There should be an entire mall dedicated to Bieber memorabilia!!!

As if sensing our need for an infinite supply of Bieby tchotchkes, the pop juggernaut has just announced the release of his THIRD perfume called The Key, and we're bouncing off the walls with excitement!

Justin said:

"[The Key] will unlock a personal side of me they’ve never seen before bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans."


He also explained the reason behind choosing a key as the symbol for the scent, saying:

"The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams."

The white lacquer bottle is so streamlined and seksi, and we can already see that key charm finding a second life on fans' backpacks and necklaces.

We predict at least 5 bottles sold per Belieber, which will just be enough key charms to make a bracelet.

Prepare for the perfume to hit stores in July!

[Image via Justin Bieber/The Key]

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7 comments to “Justin Bieber Finds The Key To Our Heart With Third Fragrance”

  1. liam says – reply to this


    my daugther just said dad you better buy me 3 of this when it comes out i have to add it to my other collections…lol kids!!

  2. me says – reply to this


    Creepy….he's now boozing and drugging it up and his perfume is shaped like a coffin. NOT buying into it.

  3. Wayne says – reply to this


    Re: me – Oh please shut your stupid mouth, all celebrities talk about their perfumes a lot and want people to know what they're about. Stop being so damn ignorant and stupid , damn. What's creepy here please ? Grow the fuck up.

  4. 4

    Should have called it "spit"

  5. 5

    No, thank you. I don't want to smell like Justin Bieber. With all of his tats, I assume he smells like ink.

  6. teeter totter says – reply to this


    Where I used to work banned perfume since we were all in cubicles. Wish more places did.

  7. ok_then says – reply to this


    Justin holds the world's record for most successful celebrity launch in history with Someday, and Girlfriend was a huge success as well. The best part is 100% of the net proceeds go to his 2 favorite charities : Make A Wish Foundation & Pencils For Promise.