Madonna's backup dancer boyfriend, Brahim Zaibat, is following in Her Madgesty's footsteps and launching his own clothing line.
Called DEFEND, the collection of black tees, sweatshirts and hats all come with a white AK47 rifle printed on it.
But despite the seemingly violent nature of the brand, the company is really charity-oriented and will donate proceeds to an organization of your choosing.
The site explains under the "philosophy" section:
"The only way to defend one's ideas and principles is to make them known." - Wilfried Laurier
DEFEND is fashion with a cause, imagined by a team of French designers and Brahim Zaibat. DEFEND wants to encourage you to support the charity of your choice. You can support a cause by purchasing an item of clothing. Proceeds will be donated to that specific charity. Some items of clothing will be designed by high profile people who have causes they want to DEFEND…”
Confusing? Sure! Counter-intuitive? Absolutely! But what better way to get away with using violent symbols than by doing it in the name of charity, right??
Hopefully people will understand that it's non-violent! Maddona has already been criticized for wearing one of his sweatshirts, so their message obviously isn't quite clear yet.
Check out some of the merchandise DEFEND is offering on their site (below)!
[Image via WENN.]
Tags: ak47, brahim zaibat, defend, defend clothing, madonna, rifle