Madonna's been teasing us about this #secretproject for a long time, and after glimpsing a sneak peek, we FINALLY know what it's all about.
The singer has aligned herself with boyfriend Brahim Zaibat's new controversial fashion brand Defend Paris to create a campaign that will raise awareness for human rights causes.
It all makes sense now! Especially considering that the brand is very much involved with charitable causes.
And after Her Madgesty wore a Defend rifle-emblazoned hoodie back in May, lots of other celebs, including Rihanna, Chris Brown, and Steve Aoki, were pictured in the designs as well, raising even more awareness.
A spokesperson explained:
“Some of them will design Defend Paris clothing. Some of them just loved the concept… and supported us."
Zachary Quinto is one of the celebs who will become more involved by actually designing some pieces for the line, proceeds from which will go to a charity of his choice.
No word on whether the Queen of Pop will dabble in design for the brand as well, but we can only hope!
[Image via WENN]
Tags: brahim zaibat, chris brown, defend paris, madonna, rihanna, steve aoki, zachary quinto