Let's not beat around the bush (pun!), sex sells, and what better way to bring attention to something totally not seksi like skin cancer than with gratuitous nudity, right?!
Hence Miley Cyrus stripping down to her birthday suit for Marc Jacobs' Protect The Skin You're In campaign, which benefits the NYU Cancer Institute and NYU Langone Medical Center.
Robert Duffy, Marc's business partner, said of the collab:
"[Cyrus] has been a friend of mine for a while and I think she’s beautiful. She is a lot of fun to be with. She really has a very good, solid head on her shoulders. I adore her."
And Mileybird follows in the bare footsteps of other celebs, like Cara Delevingne, Victoria Beckham, and Chloe Sevigny!
We doubly approve!
Tees are only $35 and ALL proceeds go to the Cancer Institute, which is pretty awesome.
Also awesome? A naked Miley on your torso!
[Image via Marc Jacobs]
Tags: cancer, cara delevingne, charity, chloe sevigny, fashion smashion, marc jacobs, miley cyrus, naked and famous, nyu cancer institute, nyu langone medical center, robert duffy, skin, victoria beckham