What took so long?!
As we mentioned last year, E.L. James partnered with an independent agency to release Fifty Shades of Grey licensed products and the first collection is finally here!
The seksi lingerie line produced by BlueBella includes lace bras, baby doll sets, and ruffly panties with "Laters, Baby" and "You. Are. Mine" embroidered on them for all the women out there looking to tap into their inner Anastasia Steele!
CEO Emily Bendell said:
"We believe every woman should confidently embrace and enjoy her sensuality and the Fifty Shades of Grey books have played a significant role in shifting perceptions of female sensuality. This is core to our vision too, so we feel this is a perfect partnership."
We don't know how they didn't think of this sooner!
But it's not just for the ladies! There will also be boxers made for dudes who fancy themselves real-life Christian Greys! Hurrah!
The collection will debut in stores in the UK and Ireland in December, with more naughty pieces rolling out next year. Bendell added:
"We are thrilled to be translating this iconic brand that has meant so much to so many into a fabulously sensual and playful lingerie collection. Here at BlueBella we have learned through our amazing social selling sales force what real women want and we are confident our Fifty Shades of Grey Collection will be a beautiful reflection of that. The debut gift collection will be perfect for Christmas and Valentine’s and we are designing an extensive and gorgeous second collection to launch next year."
There's no release date yet for the frilly little things to hit the states, but hopefully it's before the movie hits big screen in exactly one year from tomorrow!
[Image via Bluebella]
Tags: 50 shades of grey, anastasia steele, bluebella, christian grey, collection's bureau, emily bendell, fashion smashion, fifty shades of grey