Ever wanted to smell like Darren Criss? Now you can!
The Glee star is joining forces with The Motley, a men's grooming brand, to release a new cologne called Atlas.
On top of starring in the ads (above), he's also an investor and partner in the line!
Darren has admittedly come a long way from his early years getting cologne samples at the mall. He said:
“It’s safe to say my first scents were random freebies I’d get at the mall, but it takes a lot of failures to reach success. I had associated cologne with men who didn’t really know how to wear it, but as I got older, I started to discover that fragrances (if used correctly) were not actually designed to pollute a person’s aroma, but rather, enhance it.”
Indeed! We support ANYTHING that enhances Darren's natural aroma! LOLz!
But how would his ideal woman smell? The actor explained:
“Just like any attribute for anybody, it’s all about ownership. Knowing when and where it works. That personal finesse of “making it work” almost transcends the value of whatever the actual scent is … I’m not attracted to the ‘smell’ per se, although admittedly that can be alluring at first. It isn’t as long lasting as the ‘wow’ factor of, ‘that smell really suits this woman well and I can’t tell the two apart.’”
Will U be splashing Darren's scent all over yourself??? It's on sale NOW!
[Image via The Motley]
Tags: ad campaigns, atlas, atlas fragrance, darren criss, fragranz!, glee, the motley