Sometimes it seems like Kate Middleton is single-handedly keeping some retailers in business.
Her selling power is world-renowned at this point and it keeps getting stronger!
Following the release of the official family photos of the Duchess, Prince William, Prince George, and Lupo, Kate's style devotees quickly tracked down the maternity dress she was wearing and bought EVERY SINGLE ONE!
It was sold out within 2 HOURS!!!
The fuchsia knotted frock was from the same brand — Seraphine — as Kate's second post-birth maternity dress, which also sold out rapidly after the new mom was photographed in it.
You can imagine the peeps at the company are beside themselves! Seraphine founder Cecile Reinaud said:
"We heard rumours online that an official royal family photo was going to be released imminently, so we were on the look out to see what her next outfit would be and hoped it would be Seraphine. We saw the picture go live online overnight and are absolutely honoured and so happy to see her in another one of our dresses!"
Yeah, we bet!
The royal family may be living off taxpayers' dollars, but you can't deny they're really good for the economy!
[Image via Clarence House & Seraphinematernity.com]
Tags: anglophilia, business blitz, fashion smashion, kate middleton, official portrait, prince george, royals royce, seraphine maternity dress